Tasked with breaking Victory Motorcycles into a new status-driven demographic, we advertised in publications like Men’s Journal and GQ. We bottled the scent of American muscle in these faux cologne ads that used real scents like burnt rubber, outdoor air, gasoline, and leather to attract noses and eyeballs. 
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
Designer: Justin Rentzel
ACD/Copywriter: Chad Brophy
Photographer: Todd Williams
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