Kuerig and The Original Donut Shop Coffee innovated the coffee game with the 1-Step Latte that tastes like it came right from a coffee shop. Our challenge was convincing people it didn’t.
TV/Video – :30
President & Chief Creative Officer: Steve Red
Executive Creative Director & Partner: Steve O’Connell
VP, Executive Creative Director: Todd Taylor
Creative Director: Chris Plehal
Sr. Art Director: Justin Rentzel
Copywriter: Colin Smith
Lead Producer: Joe Mosca
Managing Partner, Account Management: Carla Mote
VP, Director of Client Services: Susan Baraczek
Group Account Director: Christina Castaldo
Sr. Account Manager: Bergen Foley
VP, Strategy: Adam Leaventon
VP, Media Director: Kelly Goldenberg
Production Company: Bob Industries
Director: Brigg Bloomquist
Editing House: RTO+P / Red Alert
Editor: Chip Schofield
Post Production: Alkemy X
Sound Design/Mix: MilkBoy Productions
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