DICK'S Sporting Goods wanted to become a force in the sneaker game, so we built them a lifestyle brand on social media complete with a brand identity, photography, video content, and a huge NBA Jam tournament in-store. 
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Director: Justin Rentzel
Graphic Designer: Dave Wiest
Copywriter: Roman Manning
Photographer: Nic D'amico
Head of Production: Joe Zoltek/Joe Mosca
Makers: Steve Thompson/Brian McMicken
Editor: Brian McMicken
Account Lead: Carla Mote
Executive Account Director: Alex Cabrera
Social Media Director: Rachel O'Connell
Social Strategist: Callie Smith
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