Sheetz x Liquid Death Partnership
How do we bring Liquid Death’s comedy-horror brand to Sheetz? By letting people have their food chainsaw sliced in store. We announced to the world a revolutionary new service: for a limited time at select Sheetz locations, when you order a sandwich and a Liquid Death, you can opt to have your sandwich chainsawed in half right in front of you for no extra charge.
Video
Event Stunt
Sheetz and Liquid Death partnered to create a one day, live event at-store where customers could elect to have your sandwich or sub cut in half via chainsaw. The promo video for this event garnered 2.2+ million impressions on the first day, and over 10 million overall impressions from organic social sharing and press hits. The comments... hilarious.
Influencer Kit
To promote the event we sent a handful of branded chainsaw cases filled with everything an influencer would need to experience the event. The items included a branded apron, ear and eye protection, a chainsaw keychain, tote, and t-shirt.
Event Merch
Sheetz x Liquid Death merchandise was sold at the event including branded t-shirts, hats, safety glasses, and aprons.
