Victory Motorcycles wanted to go hard into the start of riding season, so we created a national holiday, not just for Victory owners, but for all motorcyclists – letting the world know who owns the heavyweight performance motorcycle industry. To this day, even Harley-Davidson now celebrates this holiday. Mic. Drop.
Video
OOH
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Digital
Swag
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Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
ACD/Copywriter: Chad Brophy
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
ACD/Copywriter: Chad Brophy
Director of Production: William Boyer
Editor: William Boyer