Brooklyn Decker and Andy Roddick helped us welcome families and "framilies" to the Dietz & Watson family with a new print and TV campaign, as well as a fresh new brand tagline – positioning Dietz & Watson as the deli brand that families gather around.
TV – :60s
TV – :30s
PRINT
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/1c1f0ca1-4fed-45f0-b8e5-dcbdbb090804_rw_3840.jpg?h=0b68eda90eccc0e2b33a66992743e4c4)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/0df89b10-a1e0-43b6-b913-5a2988480454_rw_1920.jpg?h=dab388470c985f62d8b6f7617ad4d0ed)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/5b5fda54-7029-4498-a8d8-2d2d48f35acf_rw_1920.jpg?h=7ffb6da53e696fe0766bfef84a234e60)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/9308eb69-afc5-4918-9eb8-3258d0044f97_rw_1920.jpg?h=d6899ed0ad6f69380ed2d3ab14498a1d)
OOH
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/e043cee7-5b5c-43e7-b8a6-fe4ae50b092c_rw_1920.jpg?h=6324343e3d500ba50bc4be82e4f7f25b)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/fcf108fa-1bc1-400c-ad3f-e05053228058_rw_3840.jpg?h=87ed8ab25908128e804e4cc143c3f847)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/84be0836-8906-47a6-91cd-635ecbe76760_rw_3840.jpg?h=0482801f29d2d9033e7ce1aaf2f4b5a9)
![](https://cdn.myportfolio.com/33f09e3cb2faca15bd0485b3fcf35617/769d2eae-ffbd-49d8-88c8-32be63e5ac63_rw_3840.jpg?h=ff3c5e78c1b0dd4b172a9516632303d5)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Account Lead: Carla Mote
Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Director: Justin Rentzel
Art Director: Michelle Maben
Copywriter: Meghan Burns
Junior Art Director: Mariesa Greenholt
Director of Production: Joe Zoltek
Editor: Chip Schofield
Editor: Chip Schofield
Account Executive: Dani Vitale
Executive Producer: Joe Mosca