Like NFL wide receiver, Justin Jefferson, we always deliver on Sundays. Justin with touchdowns, Insomnia with cookies. So, we partnered up with JJ to let America know if you have an appointment with your television, we're here to deliver the goods right to your couch. Insomnia Cookies is the official snack for any Sunday TV session – primetime football, appointment television, or those multi-season Netflix binges late into the night. Put on your or PJs (or PJJs), it's showtime!
Campaign Launch – "Delivering on Sundays" – :45s
Video – "It's Showtime" – :15s
Product Creation – "The Usual"
We partnered with Justin Jefferson to create the ultimate, go-to snack for TV watching.
Video – Paid Social – :06s