After 80 years in business, Dietz & Watson has become an iconic name in delis nationwide. To celebrate this 80-year milestone, the challenge was to create an unforgettable brand experience elevating the brand from just a meat and cheese purveyor to a lifestyle brand.
Welcome to The Dietz & Watson DeliShop. Meat. Cheese. Fashion. After opening DeliShop’s doors on iconic South Street in Philadelphia, Dietz & Watson saw 107,000 visitors, sold 22,000 products, and had 26M impressions in just three months.
Pop-up Shop
Merchandise & Apparel
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Director: Todd Taylor
Creative Director: Chris Plehal
Strategy Director: Adam Leaventon
Sr. Art Director: Justin Rentzel
Art Director: Michelle Maben
Senior Graphic Designer: Dave Wiest
Jr. Art Director: Mariesa Greenholt
Graphic Designer: Chris Henry
Copywriter: Roman Manning
Account Lead: Carla Mote
Account Executive: Alex Cabrera
Account Manager: Katie Rietzke
Social Media Director: Maria Ioaniddes
Production Lead: Joe Zoltek
Production: Chris Gatto
Store Design: ShopHouse