Victory Motorcycles Re-brand

CLIENT: Victory Motorcycles – TV, Digital Video, Collateral, Branding

We took Victory Motorcycles from a scoot around pop-pop bike with no brand to a kick-ass performance motorcycle. Under the new tagline, "Modern American Muscle" we unleashed a change in the motorcycle industry. Soon to follow in the performace footprint was heritage American brand Harley Davidson.
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
Designer: Justin Rentzel
ACD/Copywriter: Chad Brophy
Director: Todd Williams
Director of Production: William Boyer
Digital Video
Collateral
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
Designer: Justin Rentzel
ACD/Copywriter: Chad Brophy
Photographer: Michael Spain-Smith
Director of Production: William Boyer
Producer: Alex Ugelow
 
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