Gentlemen's Bet

CLIENT: Reyka Vodka – Digital Video, Social Media

Iceland made it to the EURO 2016 Football Championship playoffs! Holy sh*t guys, we have to do something. 

So we challenged our vodka friends in France, who our lawyers wouldn't let us name, to a gentlemen's bet on the outcome of the France vs. Iceland match. We lost, unfortunately, but it definitely raised a ton of attention on social media for the underdog football team, and the underdog vodka.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Director: Justin Rentzel
Copywriter: Megan Auld-Wright
Director: Todd Taylor
Editor: Chip Schofield
Account Lead: Carla Mote
Executive Account Director: Jessica O'Conor
Account Exective: Michelle Mitchell
Social Media Director: Jenny Marder
Social Strategist: Bryne Hetznecker
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